Dragonwood

WEBSITE DESIGN | WEBSITE DEVELOPMENT | BRANDING & IDENTITY | VISUAL DESIGN

Dragonwood is a private retreat in the woodlands of rural Maine that provides off-grid lodging and local excursion booking for families, outdoor enthusiasts, and workshop leaders. In addition to a brand identity, they needed a website that was unique, welcoming, packed with information, and made booking simple. Dragonwood is a client of Blacksmith Branding.

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The brand identity had to be friendly and easeful, but not childish. It had to appeal to a diverse target market including families with children and experienced adventurers.

We decided "earthy and inviting" would be the brand anchor and the color palette was chosen from colors found throughout the property.
To immediately captivate site users, I used high quality images of the property inside of a huge slider that always displays the words "Renewal Awaits", tempting users to keep exploring.

I placed large calls to action in the full screen navbar dropdown menu and in the footer, so the option to book is always available.
Information about the many adventures to be had at Dragonwood needed to be organized, so we created a difficulty rating system for each activity and displayed them by season available.

I designed the adventure details to display in dynamic collection pages, because the client wanted the ability to update that information themselves.
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