I partnered with Ucardia, a growing health tech company, to design their new marketing website. They had recently refreshed their branding and needed a digital presence that reflected their evolving identity. My role was to translate the brand into a clear, modern, and conversion-focused website design. I delivered the full UX/UI, including page layouts, visual design, and component guidelines, while their internal team handled development and launch.
Key Objectives, Research Insights, and User Pain Points
The core business goal was to increase overnight bookings in Pierce County. Supporting objectives included improving mobile usability, surfacing high-value content like events and seasonal itineraries, and giving the DMO team more flexibility in how they told Tacoma’s story.
Research included analytics, stakeholder interviews, and competitive audits. Key pain points included:
